About Us: At its heart, Probo is an opinion trading platform building prediction markets for India. On Probo, users can find questions on many topics of their interest, like sports, news, finance  and many more. Users can swipe yes or no to express their opinion and place trade(s), and by doing so they enter into an event contract with another user on the other side of the trade. Probo is a matching engine that enables the execution of this event contract. 

We are also backed by the finest institutional investors in the form of Sequoia and Elevation (formerly SAIF Partners). 

What are we looking for?

• Believers: Wars are not won by mercenaries but by true believers. Believers who walk the talk.
• Insatiable curiosity: You keep a learner's mindset. Undeterred by past credentials, you are perennially willing to grow as a person and professional.
• Obsession for great products: You understand the difference between good and great products. You are obsessed with building great things and never settle.
• Problem solvers: You understand people. You understand problem-solving. You know how and when to marry the two.

Job Requirements:

Responsibilities Of CLM Manager

• Build and manage sophisticated nurture programs for users in different segments and stages of the funnel.
  
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and win back.
  
• Collaborate across teams, including marketing, category managers, and merchandisers, on strategy and the content creation process.
  
• Own the strategy, plan, delivery and optimisation of the plans across SMS, email, push notifications and any other relevant channels that need to be activated quickly to ensure we don't lose users.
  
• Continuous optimization - regularly reporting on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
  
• Establish rigorous A/B testing processes to test creative design, content, email cadence, and timing to constantly improve performance.
  
• Partner with our product and data teams to uncover user insights and develop more tailored experiences for our users.
  
• Obsess the management of the life cycle and cohort behaviors; find opportunities to engage customers without overcontact - make it feel natural, timely, and relevant.
  
• Collaborate with stakeholders across the organization to ensure a consistent, positive experience for customers at all touchpoints.

Qualifications:

• 3-5 years of deep experience in full customer lifecycle marketing/CRM, preferably in a startup context (eComm, Gaming, RMG or ad agency). B2C operation and experience of same is required.
• Self-driven and flexible enough to work in a hyper-growth environment. We can’t be married to the plan. 
• Comfortable w/ data and metrics; Strong analytical ability with test and learn mentality for tweaking, experimenting, and continuous optimization.
• Knack of creating crisp copies, regional content for web banners and videos.
• Intense curiosity about data and the insights it holds about our customers.
• Experience of handling tools like clevertap, appsflyer, GA4.

Next steps
Finally, if this tickles your bones and you know what it takes to build magical user experiences, this is definitely the right place for you. 

Check out our app here